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ABIMAD'42: Discover the new releases that redefined Morada Decor's original design

We arrived at São Paulo Expo with the responsibility of confirming our creative maturity, validated by five new international awards this year, and with the challenge of presenting a new cycle, where experience and new talents coexist in perfect harmony.

We would like to immensely thank all the retailers, architects, specifiers, and partners who visited our booth.

The commercial and public validation we received fills us with pride and reaffirms that we are on the right path: the path of excellence in high-end Brazilian woodworking.

A New Creative Cycle: Plurality and Criterion

Under the creative direction of Juliano Schmidt, the new releases we presented at ABIMAD’42 materialize our "Nature's Signature" philosophy.

We gathered different perspectives and generations of national design to build a plural, sophisticated collection that is viscerally connected to our manufacturing essence.

Our booth was the stage for releases that challenge the limits of engineering while preserving handcrafted sensitivity, endorsed by the industry's most demanding eyes.

Meet the protagonists of this new chapter for Morada Decor:

Pergaminho Chair, by Juliano Schmidt

The Pergaminho Chair is the materialization of Juliano Schmidt's creative maturity. Inspired by the ancient medium of preservation, the piece uses continuous upholstery curves that wrap around solid Jequitibá wood with rigor and sensitivity.

The pleated leather detail is not merely aesthetic; it is the technique that questions the balance between a rigorous structure and the body's sensitive comfort.

A piece designed to accompany future stories and endorse the finest specifications in your showroom.

Yin Armchair, by Ana Julia Schmidt

Representing the freshness of the new generation in original Brazilian design, Ana Julia Schmidt makes her debut at Morada Decor with the Yin Armchair, bringing an investigative and honest perspective on the coexistence of opposites.

Its identity arises from a harmonious contrast: the rigorous, structured geometry of the solid Jequitibá wood base coexists with welcoming, soft upholstered volumes.

A plural piece, designed to bring a calm and authentic presence to integrated living spaces.

Nodus Chair, by Luiz Bossardi

The Nodus Chair is born from production criterion. Luiz Bossardi developed the piece from an intimate understanding of the factory floor, where solid precision woodworking becomes the visual signature itself.

Its name, from the Latin nodus (knot), translates the central idea of connection.

In Nodus, the connection between the rear legs and the backrest was not hidden—it became the focal point of the project. The wood extends forward and wraps around the upholstery with a rounded finish, referencing a visible knot that reveals the piece's constructive logic.

Discreet at first glance, memorable in the details.

Coro Armchair, by João Demele

The Coro Armchair is born from the idea of connection. Designed by João Demele, it was conceived around the musical concept of "voices together," where forms complement each other to create an immediate feeling of togetherness.

Its enveloping shell embraces the body in a continuous, welcoming arch, while its clean, unexcessive design brings contemporary sophistication to living rooms, foyers, and hospitality spaces that demand pieces that tell stories.

Design that Endures

The greatest legacy of this ABIMAD'42 is the certainty that original Brazilian design in its purest form has endorsed the best specifications in your showroom.

Our new releases combine high-precision technology with indispensable handcrafted finishing, ensuring furniture capable of enduring through time.

We hope this content continues to inspire your next projects.

Our commercial team remains at your full disposal to assist with your specifications.

Until our next meeting!